HIEC

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Intermediate Conversation 2 (High Intermediate)

  • Pukyong National University (Daeyeon Campus)
  • Course #109819, Fall 2024
  • Room: C25 - #522/530
  • Instructional medium: This course will be conducted as live, in-person, face-to-face class sessions. If we need to make up a session, online recorded lectures will be used to make up lost class days.
  • Textbook: A PDF version of th ebook will be available in the LMS
  • Professor: Prof. Kent Lee
  • Office: C25-1103; office hours: By appointment


1 Course description

This course deals with academic English for your college studies, including (1) better English learning strategies, and (2) basic academic English speaking skills for college life. This course is what we call English for academic purposes (EAP), and so this course will be quite different from your past high school and 학원 courses (at least in normal times, it would be quite different; the online format will affect this).


2 Assignments

2.1 Google Form assignments

Various online Google Form assignments will be posted in the LMS. These will typically be 10 points each, though some longer ones can be 20 points.

  • Intro form: Some info about you and some survey questions.
  • Reaction forms: You will watch a Youtube video (or a few) and react to them.
  • Final self-evaluation form: You will evaluate yourself over the past semester.


2.2 Short video: Music genres

You may need to click on the Expand button on the right side of the page to view this section.

2.3 Short presentation: Youtube channel

Click on the 'Expand' applet on the right to see or collapse past assignments and materials.


2.4 Midterm video

Click on the 'Expand' applet on the right to see or collapse past assignments and materials.

2.5 Final presentation

Click on the 'Expand' applet on the right to see or collapse past assignments and materials.

Collapse
Creative project - Film / TV proposal

For the final, you will present an idea for an original film or TV show, as in in-class presentation. You will present your project idea as if you are giving a pitch to investors to ask them to fund your project. Your idea can be based on your midterm video, or you can modify or change it.

Length (minimum - maximum):

  • 1 person (solo): 6-10 minutes
  • 2 persons (duo): 5-8 minutes per person
  • 3-6 persons: 4-6 minutes per person

Grading criteria: This will be graded more strictly than the midterm or previous assignments. I will grade according to the following criteria in the textbook (section 1.3) for major presentations.

  • Rationale, goals, objectives
  • General contents
  • Support & details - e.g., for the film / TV show itself
  • Project details - for the whole project
  • Clarity
  • Organization
  • Speaking & vocal delivery
  • Interaction with audience
  • Use of visual aids*
  • Equal participation
  • Value
  • Reception & effectiveness

[*] This refers to how the visual aid is used in your presentation. Your PPT file (or other visual aid) will be submitted separately, in a separate assignment space in the LMS. This is the so-called pitch deck or presentation file, and it can be a PPT file, a Prezi, or a brochure (e.g., a document created in a word processor or publishing program and saved in PDF).

Please see the following sections in the book.

  • Chapter 7: Video production & other terminology
  • Chapter 9: Project details & guidelines
  • Grading criteria in section 1.3 of the book
  • A make-up lecture video in the LMS shows a sample solo presentation (for one of the class sessions missed due to holidays around Chuseok; attendance applies to Week 15)
  • There is a sample write-up in §9.3 of the book; this is from past semesters, when I required a written essay for this assignment, but this is no longer required. The idea in this example is slightly different from the example in the lecture video example.

Date: Groups and individuals will give their presentations in class during the make-up days of Dec. 12 or 13. You can come on the day that you / your group is scheduled. For attendance purposes, this day will take the place of the final exam day (of the following week). We will assign groups and times a bit later.


2.5.1 Visual aids

The file should be uploaded in the LMS, or a link to it can be entered in the LMS assignments space. The file can be in one of the following formats.

  • A PPT file (or similar format)
  • A link to a shared Google Slide presentation (make sure it is fully shared, i.e., check the file permissions and make sure that the link works)
  • A link to a Prezi file (make sure the link works)
  • A brochure or handout in PDF, Word, or LibreOffice / ODT format

This will count as a minor ten-point assignment (like a Google Form assignment), and as one of the 10-12 grading criteria for the final presentation.

By the way, here is a link to the presentation slides for the demo presentation that I did (my fictional presentation for 'Warped'). https://docs.google.com/presentation/d/1YTR_bAhXiawERIPcZHqX2tA65TYsVKJMzf5uoQV_N50/edit?usp=sharing

3 Pronunciation

3.1 Misheard song lyrics

Click on the 'Expand' applet on the right to see or collapse past assignments and materials.


4 Genres

See also the page on genres and the page on plot elements.

4.1 Introduction: Visual arts genres

In your group, choose one particular visual arts genre (TV/film) or literary genre to discuss. For your genre, what are common genre elements? Discuss this, and write some notes or answers to these questions below.

  • Defining features or typical features (“ingredients”)
  • Typical elements (plot / plot elements, setting / scene, characters / actors, protagonists, antagonists, contents, film techniques)
  • Audience: target audience, audience expectations
  • Appeal: reasons for its appeal
  • Important subgenres
  • Social value - what is the social value or utility of this?
  • Vocabulary - important terms that you need to know to discuss this genre


4.1.1 Other videos

You may watch a Youtube video or videos and react to them.

Reaction & discussion
  1. Reaction form: Susan Boyle video
  2. Reaction form: Pet Shop Boys: Twenty Something

The Pet Shop Boys is a British techno-pop / new wave band that was mainly famous in the 1980s. Notes: Correctional center / facility = low-security jail (for minor crimes). The term “20 something” refers to someone’s age that is roughly somewhere in their 20s (or 20대).  Discuss: Why did they make this video? Why was it set in the US, featuring members of an American minority group? What is your reaction to the video? How does it make you feel? What does it make you think about? Is it effective? Why did the Pet Shop Boys set this video in a Hispanic community in Los Angeles? How does the video style and production enhance the video’s message?

More music examples
  1. KATICA ILLÉNYI - STAR TREK (theremin)
  2. Phil Collins: In the Air Tonight
  3. [133] Sergio Mendes - Never Gonna Let You Go (1983)

5 Pragmatics & communication

Conversational maxims and examples
  1. TV / film excerpts (pragmatics)
  2. Tom Scott: Implicature


5.1 Humor and humor genres

Humor can be classified into different genres based on the source or topic of humor, how it is delivered, or the context, i.e., when, where, or how it is delivered. Discuss the different genres or types of humor that you can think of. What are some typical examples? Which ones do you like or not like, and why? See the page on humor genres.


Sketches
  1. Sketch videos
    1. Do you speak English?
    2. English study group
    3. BBC Iraqi insurgent subtitles sketch
    4. Scottish Elevator With Voice Recognition
    5. Gymnasty series - stunts
Parodies

Parody commercials

  1. I asked AI to make a Donald trump orange juice commercial
  2. Voters for Trump - SNL parody
  3. [134] George Ryan: Nature documentary parody


Parody sketches

  1. [135] Sesame Street: Grover Stars in "Smell Like A Monster."


5.2 Making pitches: Adverts

Emotional appeals

What kind of emotional appeals are used here? Do you think these adverts were effective? Why? (Note: #1-2 are classic Superbowl commercials.)

  1. Apple Superbowl ad [136] (The scene is based on the George Orwell novel 1984.)
  2. Volkswagen: The Force [137]
  3. Your brain on drugs [138] - From a 1980s anti-drug campaign in the US.
  4. World Wildlife Federation (print advert)


Humorous adverts

Are these effective adverts? Why / When does humor work?

  1. Berlitz German Coast Guard [139]
  2. Trunk monkey [140]
  3. Bear fight (salmon advert) [141]
  4. Got milk? [142] This refers to a trivia question about Aaron Burr, a minor figure in early American history. The advert is intended to get people to buy more milk.
  5. Old Spice [143]
  6. On the Fritz [144] Note: Fritz is a German male name (equivalent to Fred). But ‘on the fritz’ is an English colloquial expression, meaning that some device is not working properly, is broken, and/or needs to be repaired.
  7. Nolan’s cheddar [145]


Strange, unusual, or annoying commercials

Do you think these commercials are effective? Why do companies make such adverts?

  1. This was a local commercial for a bedding store in Texas in 2016. What were they trying to do? Do you think it was successful? How do you think the public reacted? (Twin Towers refers to the former World Trade Center in New York.) Twin tower mattress: [146]
  2. Little Baby’s Ice Cream [147]
  3. Quizno’s Spongemonkeys [148]
  4. KFee Coffee: [149] (Warning: There is a jump scare near the end. The German slogan at the end means “You’ve never been so awake.”)


Gender bias and stereotypes

In what ways do these adverts use or play with (or subvert) gender stereotypes? Are they sexist? Offensive?

  1. Old Spice: [150]
  2. YT toy advert: [151]
  3. Like a girl [152]


5.3 Pitches

How do you make a sales pitch?

  • Target audience
  • Establishing your “cred” (credibility)
  • Clear goals
  • Outline & rehearse
  • Call to action

The outline should consist of 3-4 reasons - coherent, unique reasons and/or a USP (Unique Selling Point)

  • why someone would need or want it
  • ROI (return on investment)
  • evidence / support


5.4 Body language

You might like to watch and discuss the following clip from Big Bang Theory on body language:


5.5 Using visual aids

What are the worst PowerPoint mistakes that you’ve ever seen? (This might be a problem in PPT design, or how presenters use PPT.) Watch the following video. What mistakes does he point out? Why do people make such mistakes? (Have you been guilty of any of these?) 

  1. Death by PPT, 4 min. version [153] 
  2. Death by PPT, long version [154] 


6 Video production

In your opinion, what movie, show, or music video shows a very high degree of production quality? How does it enhance the viewer’s experience?


Discuss the following.

  1. Clip from an old sci-fi film.
  2. The Room Discuss these clips from a film called The Room. What can you tell about the quality of the movie? What problems do you see with the production? 
  3. News bloopers News bloopers: How about these bloopers from local TV news broadcasts? Why do these seem unprofessional? (Jump  2:24 to 6.12)


OK Go videos

Watch and react to the following videos.

  1. I won’t let you down + lyrics
  2. The writing’s on the wall + lyrics
  3. Upside down & inside out + lyrics
  4. This too shall pass (Rube Goldberg machine) + lyrics
  5. The one moment + lyrics

Notes:

  • "The writing's on the wall": This is an English idiom for when you see something as a sign that bad fortune is about to happen -- in this case, the singer addresses his girlfriend and explains how he sees bad signs that their relationship is headed for failure. (The idiom comes from a story in the fictional book of Daniel in the Jewish Bible or Christian Old Testament.)
  • Rube Goldberg was a famous American cartoonist in the early to middle 20th century, who was famous for his cartoons that depicted extremely complicated “inventions” for doing simple, everyday tasks. Such a setup is known as a Rube Goldberg machine.




7 See also

7.1 Notes

  1. ↑ EBM = electronic body music
  2. ↑ Beast of burden= an old expression for an animal used for carrying heavy loads or burdens
  3. ↑ Tony Danza was a minor TV actor in the 1970s and 1980s.
  4. ↑ ‘Deuce’ is an old slang term for a racing car, which can be ‘revved up’ – pressing the gas pedal to increase the engine revolutions and engine noise; ‘douche’ is a feminine hygiene product (피임법의 하나로 하는) 질 세척), and in modern slang, also a vulgar insult.

7.2 EnWIki Links

  1. Humor genres
  2. Genres
  3. Plot elements
  4. Tropes

7.3 Youtube channels

  1. Rick Beato: A music producer who analyzes pop and rock music, music theory, and the music industry 
  2. Professor of Rock: Analysis of classic rock and pop songs from the 1970s to the 1990s 
  3. Adam Neely: A music expert who teaches and discusses music theory and musicology

7.4 Other links

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