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<big>Intermediate Writing (Higher Intermediate / Intermediate 2) </big>
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<big>Intermediate Writing (Higher Intermediate / Intermediate Writing / Composition 1) </big>
 
 
* Pukyong National University (Daeyeon Campus)
 
* Room:  (allotted room, but not likely used)
 
* Instructional medium: This course will be conducted by means of uploaded, pre-recorded videos in the LMS. It is unlikely that we will hold live classes in our classroom this semester.
 
 
 
  
 +
* Fall 2024 (for previous years, see [[IW2| Int. Comp. 2]])
 +
* Pukyong National University (Daeyeon Campus) 
 +
* Instructional medium: This course will be a live in-person course, taught by me or one of my clones. 
 +
 
Prof. Kent Lee
 
Prof. Kent Lee
 
* Office: C25-1103
 
* Office: C25-1103
* Office hours: By appointment
+
* Office hours: Mon. 11am or by appointment
  
  
 
==Course description==
 
==Course description==
This course is designed mainly for sophomores, juniors and seniors in social science and humanities fields. The goals of the course consist of improving your academic English writing skills, and expressing yourselves better in English. This includes specific skills like:
+
This course is designed mainly for second-year to third-year students in social science and humanities fields. The goals of the course consist of improving your academic English writing skills, and expressing yourselves better in English. This includes specific skills like:
# Writing different types of paragraphs (definition, classification, narrative, etc.)
+
# Writing different types of paragraphs (definition, classification, narrative, etc.)  
 +
# Business, professional, and academic writing
 
# Prewriting techniques
 
# Prewriting techniques
 
# Using basic sentence types effectively; this includes common second-language issues such as essay structure, style, wording, and grammar issues.  
 
# Using basic sentence types effectively; this includes common second-language issues such as essay structure, style, wording, and grammar issues.  
 
# Developing main ideas, topic sentences, and body paragraphs  
 
# Developing main ideas, topic sentences, and body paragraphs  
 
   
 
   
 +
 +
===Grading ===
 +
Here is the general grading scheme. You can refer to the syllabus and the textbook for more information.
 +
 +
{| style="margin-left: 20px; margin-top:5px; margin-bottom:5px;"
 +
|-
 +
| Attendance || 10%
 +
|-
 +
| Homework & other assignments &nbsp; &nbsp; &nbsp; &nbsp; || 40%
 +
|-
 +
| Midterm paper || 20%
 +
|-
 +
| Final paper || 30%
 +
|}
 +
  
 
==Assignments==  
 
==Assignments==  
  
===¶#1===  
+
===Minor homework assignments ===
For the first paragraph / multi-paragraph writing assignment, you will write a self-introduction email of at least a couple of paragraph. You can refer to the email guide in the book (§2.5) for the basic format of an English email. The general format and structure can be more formal, but the contents of the body paragraph can be more semi-formal (including first and second person pronouns). In your email, you can choose any one or more of the following topics and explain them in your email.  
+
There are minor homework assignments, including Google Forms, which are generally worth 10-20 points; and major multi-paragraph assignments, worth 100 points.
 +
<div class="mw-collapsible mw-collapsed">
 +
 
 +
;Self-intro / survey GF:
 +
This is worth 10 points, and you will receive the 10 points simply for filling this out honestly and on time. You will provide some basic info about yourself, and some contact info; then you will answer some survey questions, which are for research purposes, and eventually, to help me improve my courses.
 +
 +
 
 +
;Prewriting methods GF:
 +
This form is worth 10 points, and will be graded based on your effort in answering the questions. There are no right or wrong answers; I just want to know about your writing habits. Please fill out the text box below with a few sentences. The terms below are outlined in sections 2.1-2.2 of the book, which may not be available yet. 
 +
* [https://docs.google.com/forms/d/e/1FAIpQLSegWxzO4EafHbs8WI7g5PHgZpNPQach-BGwTqPNywSvmPhIFw/viewform Prewriting methods GF]
 +
 
 +
;Personal paragraph exercise (GF):
 +
For this assignment, you will write a short paragraph (along the lines of the process and/or cause/effect paragraphs in this unit).  This paragraph will be about yourself and your future (this will be relevant to some topics to come in the next few weeks). This is worth 10 points. Topic: How do you plan to finish college, get a job, become independent, and develop your career?
 +
 
 +
;Evaluating news sources (GF):
 +
For this form, you will examine some potential sources in class and discuss why they might be useful or not useful sources for college papers.
 +
# Discuss the news sources listed in the book or class website, and do a Google search for others. Look at the websites for various news outlets (news companies and their distribution media, such as TV and Internet). How can you judge the good quality, professional news sources from the weaker or less reliable ones?
 +
# Look at websites for science news sites. How can you judge the good quality, professional science sources from the weaker or less reliable ones?
 +
# Look at websites for business and business news sites. How can you judge the good quality, professional science sources from the weaker or less reliable ones?
 +
 
 +
 
 +
;Pre-midterm GF:
 +
For this form, you will look at the midterm options on the course website, and tell me which option you want to do. Then you will tell me your rough ideas for how you plan to develop your proposal and your ideas, as best you can. Of course, after submitting this form and while working on the proposal, your ideas might change, and that's okay. This is simply designed to help you get started. 
 +
* [https://docs.google.com/forms/d/e/1FAIpQLSc8USJrOIFSMqq1Wy0Bpg1NtkTq7no9-XGLZhhmf8jbQ46ORg/viewform?usp=sf_link Pre-midterm GF]
 +
 
 +
;Proposal samples (GF):
 +
You will look at some proposal samples in the book, sections 5.1, 5.2 and 5.3. This form is worth 20 points. These are the three documents to look at.
 +
Research grant application, section 5.1
 +
Business proposal, section 5.2
 +
Roman military history (two versions, in different formats), section 5.3
 +
 
 +
;Looking at case studies (GF):
 +
For this ten-point form, you will look at some sample case studies. In your class discussion groups, each of you should pick one that might be interesting to you. Skim them in class (do not try to read them or understand them in class). In your group, discus and compare the case studies that you have looked at. A few sample case studies will be made available via the LMS or Google Form. Then discuss the following.
 +
# The study: Which case study / studies did you pick? (You can simply write the title[s] below for the samples that I've provided; if you find you own sample, please provide bibliographic info and/or a URL.)
 +
# Sections: What are the different sections of the paper? Is it well organized? What are the different sections for?
 +
# Sources: What kind of sources did they use? How were sources used in the paper?
 +
#Data & analysis: What kind of data did they use for their main analysis? How did they analyze the data?
 +
#Findings: What were their findings? Do you think their findings are reliable, interesting, useful, or relevant?
 +
# Comparison: How does your case study differ from those that your group members / classmates looked at, e.g., in organization, sources, data, types of analysis & findings, etc.? (If upu are not able to discuss this with a classmate, then you can look at case studies from two very different fields and compare them.)
 +
 
 +
 
 +
</div>
 +
 
 +
 
 +
===Professional writing assignments===
 +
Click on the 'Expand' applet on the right to see or collapse past and future assignments and materials. For these assignments, please see the grading criteria for shorter assignments in the book (most or all those criteria will be relevant).  
 +
<div class="mw-collapsible mw-collapsed"> 
  
# Why you chose your major, and your future plans.
 
  
# Tell me about your English learning. What things have you find to be actually helpful and useful in learning English (habits, practices, experiences, reading materials, media materials, etc.)? What things have been unhelpful or adverse? How do you feel toward English? Do you personally like it or find it useful, or do you feel negative about it? What experiences have made you feel that way? How important is English for your future?
+
====Job application essay questions====
# Tell me about your experiences learning another language (and various aspects like those mentioned in the previous item).  
+
Imagine that you are out of college and looking for a job in Korea. Companies in Korea and other countries often have applicants respond online to essay questions. Imagine that you are applying for an entry-level position, starting position, or junior position at a company, organization, or other entity, e.g.:
# To help me learn the Korean language and culture, perhaps you could recommend some basic reading materials, websites, or any written or print materials that might help. Be sure to provide background information on such sources. (My Korean is at a lower-intermediate level).
+
* An entry-level or junior position at a major company
# Any other questions that you might have.
+
* A teaching job of any kind (primary, secondary, tertiary, or private)
 +
* An NGO (non-governmental organization or charity organization)
 +
* A governmental agency (e.g., in Korea or another country), or an international / inter-governmental organization (e.g., the UN or similar entity)  
  
Be sure to indicate your name and section in the subject line. Be sure to send your email to at least two of my email accounts simultaneously, to avoid emails getting lost (and that helps my email filters to put it in the right folder).
+
At the start of your paper, be sure to specify the following:
 +
* What kind of job or entity would you like to apply at, and for what kind of position?
  
Due date: 18 Sept. For grading, you can refer to the grading criteria in the appendix, particularly those on p. 74. However, this is a semi-formal assignment, so I will not grade too strictly, and will not expect this to be in the very formal style of a college essay. Thus, I will also consider your effort as well, and so for this, the criteria on p. 74 are a rough guideline.
+
Then answer two of the following questions (two from among #1, #2a, #2b, and/or #3). Each question should be answered with at least a complete paragraph.  
 +
# Please explain your qualifications for this job -- your relevant training, education, skills and qualifications for working at this company, and for this specific position.
 +
# Either (2a) OR (2b)
 +
## (2a)How have you developed intellectually and personally while in college? OR
 +
##(2b) How did you develop or express your leadership, both in and out of school?
 +
# What are your long-term goals at this company, and in your career?
 
   
 
   
 +
Tip: You can reuse and modify what you write here for your résumé and cover letter assignments.
 +
 +
 +
====Job application materials====
 +
For this assignment, you will write a sample résumé and cover letter, as if you were applying for a job in the future. You can project yourself into the future - pretend that this is in the future, after you have graduated and have some accomplishments to mention - as long as they are reasonable. You can pretend that you have graduated from university and are applying for your first job, or have worked in one regular job for a few years and want to transition to a new job or career. Each document is worth 50 points, for a total of 100 points. 
 +
* Résumé: an application for an entry-level job (one page)
 +
* A formal cover letter to go along with your résumé
 +
 +
<!--
 +
====Business letter practice====
 +
<s>Write your own business letter, based on the examples in the book. You can write this as if you are a customer writing a complaint, a customer service representative answering a complaint, a staff member at one company writing to a vendor or business client, a salesperson writing to a client, or whatever. The topic and contents are up to you, as long as they are reasonable. This should be no more than one page, single-spaced. Value: 20 points.
 +
</s> Due to time constraints, we will not do this assignment this year.
 +
 +
-->
 +
</div>
 +
 +
 +
===Midterm  ===
 +
<div class="mw-collapsible mw-collapsed">
 +
The résumé and cover letter assignments go together - they should be for the same company / organization and job position. Each document is worth 50 points, for a total of 100 points. Be sure to look at the grading criteria in the book.
 +
 +
;Résumé:
 +
For this assignment, you will write a sample one-page résumé, as if you were applying for a job in the future.
 +
 +
;Cover letter:
 +
For this assignment, you will write a sample one-page cover letter, as if you were applying for a job in the future.
 +
 +
;Notes:
 +
* You can project yourself into the future - pretend that this is in the future, after you have graduated and have some accomplishments to mention - as long as they are reasonable. You can also imagine that you have worked in one regular job for a while, and would like to apply for a different company, position, or career.
 +
* The résumé and cover letter assignments go together - they should be for the same company / organization and job position. Each document is worth 50 points, for a total of 100 points.
 +
* You can refer to the examples in the book, and you can also find examples online, but note that not all online examples are great examples. The exact format is up to you, as there is no one format for a résumé, but it should look professional and readable.
 +
* For this, you can imagine you are applying at a company or other entity – e.g., a primary / secondary school, private school, college / university, government agency, an NGO (non-governmental organization), charity organization, or an  international / inter-governmental organization.
 +
  
===Midterm: Proposal ===
+
</div>
A proposal can be a letter or short essay, and can be used to apply for a number of different things. In this assignment, you can choose a more business oriented topic or a more academic topic.  
+
 
 +
 
 +
===Final project ===  
 +
<div class="mw-collapsible xmw-collapsed">
 +
A proposal is a formal document for a research project, to apply for funds for a project, or to propose a business agreement. It can be a letter or short essay, and can be used to apply for a number of different things. In this assignment, you can choose a more business oriented topic or a more academic topic. See examples created for this course at this page: [[Proposals (writing)]].
 +
 
 +
 
 +
====Proposal ====
 +
For this assignment, you will pick a potential subject for your final project - a company, entity, or program - for which you would write a case study or a qualitative study. The focus of this project is independent information / data gathering and analysis. You will provide some background information on your subject, why you are interested in the subject, and a potential research question about the subject that you would like to explore.
 +
 
 +
For this assignment, you will propose the topic of your final paper. For the final paper, you will write an original research paper, consisting of a case study of a particular company, entity, program, or group, e.g., a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy). (If you want to do a traditional research paper, that may be possible, too.) Possible subjects might include:
 +
 
 +
# an organization, institute, or institution
 +
# a non-governmental organization (NGO), charity, non-profit organization, or community service organization 
 +
# a governmental / intergovernmental organization (such as UNESCO, the UN, World Bank)
 +
# a government agency
 +
# a government program
 +
# a school, university, or educational institution
 +
# a department or major of a particular university
 +
# an educational program (at a particular school or educational institution, or from a particular organization or agency)
 +
# a community service program or organization
 +
# a qualitative study of a small group of individuals
 +
# a famous person, e.g., a famous literary figure and one aspect of his/her work
 +
 
 +
A potential subject could be something like  the following.
 +
* A particular business or company (in any country); or one company's particular product, service, strategy, or such
 +
* A particular government agency or program
 +
* A particular NGO, governmental / intergovernmental organization, or one of its programs
 +
* A particular community service organization, or community service program
 +
* A particular educational institution (primary, secondary, or tertiary, private); e.g., a particular university or university program
 +
* A particular educational program or policy, or a university major program / department; e.g., an EMI program, a study-abroad program, or a particular major, at one university
 +
* A particular teaching method or approach in a particular context (e.g., a particular EFL/ESL teaching method; how a particular type of literature is taught)
 +
* The learning experiences of a particular group of students / learners (in a progam, major, department, or such a context)
 +
* The experiences of a particular teacher / group of teachers at a particular educational institution
 +
* The opinions or experiences of a particular group of consumers / users of a product, service, or company
 +
 
 +
Requirements:
 +
# At least one full page for the proposal. This can serve as the basis for your final paper, which will be longer.
 +
# A literature review containing at least two English-language sources of professional or academic quality (or official websites), properly cited and referenced
 +
# A well defined research question, or well defined business objectives
 +
 
 +
 
 +
;Notes:
 +
* This can overlap with or relate to previous assignments, or a paper that you are currently doing in another course.
 +
* If this overlaps with a paper from another course, the LMS plagiarism detection may flag one of your submissions as plagiarism or self-plagiarism. In that case, you can email the assignment to me, and in the LMS, simply indicate that you emailed it.
 +
* See the grading criteria in the book, and the format for major papers.
 +
 
 +
  
 
====Project types ====
 
====Project types ====
The KentLee7 Foundation is accepting applications for various research, community service, and business development projects.<ref> Doznees of scholarships have been awarded to students at Hogwarts, Gotham City University, Metropolis University, Monsters University, Mars University, Wossamotta University, and Starfleet Academy.</ref>
+
Here are some project options for the propsoal and final. If you are analyzing an actual company or entity, be sure to formulate a specific research question. See the page on [[Proposals_(writing)]] for some examples.  
  
  
;Academic Research Project:
+
;1a. Academic research project:
This is for those who wish to undertake a special research project in their senior year of college, or in a Master’s program. The senior research project involves an original research project in a special studies course under the direction of a professor, and this will lead to a full-length bachelor’s thesis for the course. The Master’s project will be directed by the student’s academic advisor / professor, and this will of course lead to the standard Master’s thesis [석사논문] that is a typical requirement for an M.A. degree (in a humanities or social science field) or an M.S. degree (in science and engineering fields).  
+
This would be an idea for an original, final research paper, or for a special research project that you might want to undertake someday. For a case study, you can focus on a literature topic (e.g., a famous writer, and an aspect of his/her life or work), or a case study of a specific academic department, program, university, school, etc. Another option would be an education and pedagogy topic (e.g., a case study of students in a very specific learning situation); note: for this, you need training or experience in collecting and analyzing qualitative data.  
 +
  
Amount: ₩1,000,000—₩10,000,000
+
;1b. Business / organization research project:
 +
This would be an idea for a business related case study, such as a study of a research question regarding a particular company, market segment, organization, or other entity. This could also be an evaluation of an existing or past government agency, policy, program; an intergovernmental agency, policy, or program; a particular NGP; or a particular community service program.
  
  
;Community Service Project:
+
;2. Community Service Project:
For this, you will propose a project that will benefit a community in some manner. This can be an area of Busan, a rural community or area of Korea, or a community or small area in another country. This can be any kind of community project. You will need to explain a specific need, a specific plan for a project to address the need, and your ability to direct a project to help with that need. (There should be a suitable professor or business leader in the community who can help as an advisor for your project, and as a contact person for the Foundation.)
+
This would be original proposal for a project that you might like to undertake. For an original project, you will propose a project that will benefit a community in some manner. This can be an area of Busan, a rural community or area of Korea, or a community or small area in another country (a country and local area that you are familiar with). This can be any kind of community project. You will need to explain a specific need, a specific plan for a project to address the need, and your ability to direct a project to help with that need. You can imagine that you are applying for funds from a foundation or governmental agency to make your project possible.  
  
Amount: ₩1,000,000—₩10,000,000
 
  
 +
;3. Business project proposal:
 +
You can imagine that you want to undertake an original business project. This can be starting a new business, and/or researching, developing, and marketing a new invention, product or service. For this, you will need to identify and explain a specific need or market for your company or idea, a specific plan for developing it, and your ability to direct the project and successfully complete it. You can imagine that you are applying for a grant from a foundation or governmental agency to make your project possible.
 +
  
;Business Project Proposal:  
+
;4. Business Agreement Proposal:  
This is for those who need funding for a particular business project. This can be starting a new business, and/or researching, developing, and marketing a new invention, product or service. For this, you will need to identify and explain a specific need or market for your company or idea, a specific plan for developing it, and your ability to direct the project and successfully complete it. (There should be a suitable professor or business leader in the community who can help as an advisor for your project, and as a contact person for the Foundation.)
+
Imagine you are an executive or manager of a company (or an entrepreneur or independent business person), and would like to make a full-length proposal to another company. This could be a proposal for both companies to enter into some type of business arrangement, or for one company to offer its services or products to another company. One company might need a particular service (e.g., managing a company website) or product (e.g., computer hardware) in order to function. You can imagine you are a manager or executive with the authority to make such a proposal to another company, where your company would like to offer its products or services to another. Clarify pricing options, your terms and conditions. Be sure to provide an executive summary at the beginning (see the book for information on executive summaries).  
  
Amount: ₩5,000,000—₩20,000,000
 
  
 +
====Components====
 +
Your proposal can be written as a case study or as a full-length proposal, which should include most or all of the following elements in some form.
  
====Proposal components====
+
;General requirements for all papers:
Your written proposal should include most or all of the following elements in some form.
+
# At least three English-language academic or professional sources should be reviewed, cited and used meaningfully (such as academic or business / professional quality sources). Additional sources such as foreign-language sources may also be cited.
 +
# Submitted in the LMS 
  
;General requirements for all papers:
 
# At least 1.5 pages (if double spaced); 1.5-4 pages
 
# At least two sources should be cited and used meaningfully (such as academic or business / professional quality sources)
 
# Submitted in the LMS by the end of the midterm period
 
  
 
+
;Academic / business research project:
;Academic Research Project:
 
 
# Research question or problem
 
# Research question or problem
 
# Research plan and methods, details, and rationale for your choices
 
# Research plan and methods, details, and rationale for your choices
Line 82: Line 231:
  
  
;Community Service & Business Projects:
+
;Community service & business projects:
 
# Situation or problem
 
# Situation or problem
 
# Your plan, including the proposed solution or approach, specific details, and rationale for your choices
 
# Your plan, including the proposed solution or approach, specific details, and rationale for your choices
Line 90: Line 239:
 
# General timeline and budget  
 
# General timeline and budget  
 
# Why your project deserves funding (including unique or distinctive aspects)  
 
# Why your project deserves funding (including unique or distinctive aspects)  
# Likely benefits, outcomes, or implications of the project  
+
# Likely benefits, outcomes, or implications of the project
  
 +
 +
;Business Project Proposal:
 +
# Explain with an introduction or executive summary. [1-2 ¶s]
 +
# Explain the situation, problem or need.
 +
# Propose a solution; explain feasibility
 +
# Timeline & budget
 +
# Explain your qualifications for this project
 +
# Explain rationale, objectives, outcomes, importance, implications
  
  
Line 104: Line 261:
 
# Timeline, budget, and how you will allocate the funds   
 
# Timeline, budget, and how you will allocate the funds   
  
====Example ====
 
Here is an general example of a proposal; though the general purpose of this example is a bit different from the assignment requirements, it shows the key elements of a decent proposal.
 
  
{| class="wikitable" style="padding: 20px; border: green; width: 80%;"
+
====Guidelines====
|-
+
# For this, you can project yourself into the future, and imagine that you have some kind of experience or qualifications that are relevant to your project (as long as it is reasonable - for example, you cannot claim to have a Nobel Prize or Olympic gold medal). 
| style="padding: 20px;"| In response to your company’s notice soliciting proposals for a website management team, our team at Skynet would like to discuss the opportunity to manage your company’s web services, and in the following paragraphs, we will explain how we can be of help to your company.  
+
# For some more academic sources, you can try entering terms in a search engine (e.g., "community service programs Korea"), and focus on search results that look like official, professional, business, or governmental sources. You can also try academic search engines for academic sources:
 +
#* http://www.riss.co.kr for academic sources from Korea
 +
#* http://www.scholar.google.com for sources from international journals and books.
 +
# The grading criteria are listed in the book. 
 +
 
  
Our own analysis of your company’s search engine hits shows that your company ranks relatively low, and is need of SEO (search engine optimization). We also see some potential problems with the visual layout of your web pages, such as font issues that look fine on a PC, but do not render well on mobile devices. We also have found that navigation menus and input fields in the order forms are not so intuitive or easy to navigate. Also, some of your product information is less than clear, or could be more informative and appealing to customers.
 
  
Skynet’s web development team includes IT experts with training and background in cognitive science, linguistics, and user experience (UX) fields, and such expertise is necessary for designing a more professional website that would be suitable for a large company such as yours. For example, our cognitive scientists are familiar with eye tracking research that shows how users scan the visual and text information of websites in certain directions<sup>1</sup>, and the visual layout of your product pages are inconsistent with these research findings, and thus, are more difficult for customers for locate relevant information. We are also aware of recent research on font design and the types of fonts that are suitable for different types of websites<sup>2</sup>, and can help you customize the text display of your sites for different devices.
+
====Examples ====
  
Finally, our linguists, style and communication experts can help redesign the text on your website, including company information and product descriptions. For example, some users will want more technical information about your electronics products, which is often incomplete, while others would want more functional descriptions, and our designers can help create intuitive interfaces to provide different types of information to different users. Some of these principles are described in trade publications by one of our UX experts.<sup>3</sup> 
+
# See examples created for this course at this page: [[Proposals (writing)]], and more examples of the research propsoal format at [[Research project proposal (college)]].
 +
# See pages like this one at https://www.instructionalsolutions.com/blog/proposal-examples for commercial and business examples. Note: These tend to be in slide / PPT or informal formats, so look at the contents for ideas, but not the design or layout of these documents. This site explains the good points and bad points of each example, and each example is in a separate link.  
  
In fact, our team can help redesign the entire website from the bottom up. We are capable of hiring focus groups to test web interfaces, to assess the success of your work. We also have access to quantitative rating criteria from university research labs in order to evaluate and compare your current site with the final redesigned website that we would create. Our effectiveness can also be gauged by your future online sales data. For comparable past projects, our work has generally led to a 20% increase in sales on commercial websites like yours, and we expect to be able to deliver similar results.
 
  
 +
====Citations====
 +
You can use the Chicago Manual long footnote style (as discussed in the lecture videos), Chicago endnote style, Chicago short footnotes + works cited, Chicago parenthetical in-text citations, APA, MLA, or any other standard citation & referencing format. See here for Chicago style: 
 +
* https://www.chicagomanualofstyle.org/tools_citationguide/citation-guide-1.html 
 +
* https://www.enwiki.org/w/Chicago_Manual 
  
 +
===Final paper: Case study ===
 +
For this assignment, you will write a [[case study]] of a particular company, entity, or program. You may want to look at the guide on [[doing case studies]] and [[case study examples]].
 +
* a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy)
 +
* an organization, institute, or institution 
 +
* a non-governmental organization (NGO), charity, non-profit organization, or community service organization  
 +
* a governmental / intergovernmental organization (such as UNESCO, the UN, World Bank)
 +
* a government agency
 +
* a government program
 +
* a school, university, or educational institution 
 +
* a department or major of a particular university
 +
* an educational program (at a particular school or educational institution, or from a particular organization or agency)
 +
* a community service program
 +
* an individual subject, e.g., a teacher or learner (educational study), an employee or manager (business study) or a patient (health study) - Note: This requires sufficient academic training and expertise, such as advanced research-oriented students who are familiar with qualitative research
 +
* A particular teaching method or approach in a particular context (e.g., a particular EFL/ESL teaching method; how a particular type of literature is taught)
 +
* The learning experiences of a particular group of students / learners (in a progam, major, department, or such a context)
 +
* The experiences of a particular teacher / group of teachers at a particular educational institution
 +
* The opinions or experiences of a particular group of consumers / users of a product, service, or company
  
1. McKlonkie, Georg, & Alan Svednarp, 2019. "Visual scans of commercial websites. ''Journal of Experimental Marketing Research'', 12(2), 178-195.
 
  
2. Barx, Elan. 2021. "Font type judgments among users of various types of websites." ''International Research in Online Marketing'', 4(1), 33-56.  
+
Your analysis might focus on one or more of the following types.  
 +
* an evaluation (e.g., the effectiveness of a company, program, or activity)
 +
* a problem / solution or analysis of a problem or challenge that the entity has faced, is facing, or will likely face
 +
* a challenge (past, present, or likely future challenge) for this entity / program
 +
* an analysis, evaluation, or problem-solution paper based on a model (like the STAR model), theory, or framework in your field
 +
* reasons for an entity's success or failure (past or present)
 +
* the likely prospects of an entity or program, e.g., its potential for failure or success 
 +
* suggestions for what a company or entity should do (e.g., for a specific challenge, or for its future)
 +
* an interview, survey or questionnaire study of a particular group of persons (e.g., students, teachers, stakeholders)
  
3. Swatch, Amalie. 2019. "Principles of text and information in web user interface." ''Online Marketing Monthy,'' Sept. 2019, 14-17.  
+
 
|}
+
Some suggestions:
 +
* Evaluating a company's performance and/or future prospects; evaluating one of its product lines, its marketing strategies, its management practices, or any particualr aspect of the company. You will probably need to use trade journals, business magazines, official company websites, official reports, government data, etc. as sources. 
 +
* Evaluating an NGO, community service program, government service, government agency, intergovernmental program (e.g., WHO, UNESCO...), educational program, etc. * Evaluating a specific university, college, public school, educational program, degree program, department, or such; or how a particular subject is taught, say, at universities in a particular country.
 +
* A specific government policy, educational policy, or such.  
 +
* For such topics, as sources you will need to use some of the following: official websites (company or instituional sites), official publications (from relevant entities), official reports, white papers, official documents, government data, business news articles, official data / statistics, data from government agencies / websites, articles from professional publications, and maybe relevant academic studies, among others.
 +
* Qualitative research, such as interview, survey or questionnaire studies, require some knowledge of a relevant model, theory, or research methods, and/or enough knowledge of a particular field that you know what you are doing.  
 +
 
 +
 
 +
Some ideas:
 +
* Company X's rise and grown in a particualr market; Company X's current strategy or peformance in a particular market; the success (and future) of product line X from Company Y
 +
* Business, management or leadership practices at Company / Entity X; the leadership and management style of Company X / Organization X
 +
* A particular degree program at a particular university
 +
* Problems with a community project in City X
 +
* Needs or problems of a particular agency (governmental / intergovernmental) or NGO
 +
* English-medium instruction program(s) at a particular university, or at universities in a particular country
 +
* How literature is taught in language departments at Korean universities
 +
* The life of a famous author (poet, novelist, etc.) and how his/her life shaped his/her writings
 +
* How Busan can better promote itself, e.g., by attracting more tourism or businesses
 +
* How a particular university can improve its image, or attract more international students, or promote itself, or attract more research funds
 +
* How a particular university (or universities in one area or country) can better prepare students for the job market
 +
* A specific governmental policy or program
 +
* Focused interviews (e.g., consumers of a product, students in a school or program)
 +
* A group project of two or more people (in that case, the length requirement for the paper is per person)
 +
 
 +
Please see the pages on [[case studies]], [[case study examples]], and [[doing case studies]].
  
  
 +
;Requirements:
 +
* There is a suggested minimum of at least 600 words, not counting the cover page, references, tables, charts, quotations, appendices, etc.; maximum length: 5 pages
 +
* At least four sources of professional or academic quality, that are cited and used meaningfully, including at least two sources in English.
 +
* Sources should be properly cited and referenced. I recommend the Chicago footnote style, which is easier, or the Chicago bibliographic style (parenthetical in-text citations with (Author, Year) and works cited / references at the end. The Chicago endnote system is fine, too. If you are used to another style like APA or MLA, you can use that, too.
 +
* Extra materials that you use, like interview or survey questions that you used, should be included as an appendix.
 +
* This can overlap with a paper that you are doing in another course (if you are doing this project alone) - in that case, you may want to be careful about submitting both version of a paper in the LMS, as it might be incorrectly flagged as plagiarism / self-plagiarism (in that case, you can email it to me).
 +
* This can overlap or be based on previous assignments.
 +
* See the grading criteria in the book, and the format for major papers.
 +
 +
;Format & citations:
 +
Please see the following pages for examples and guideliness for sources and citing sources.
 +
# https://www.enwiki.org/w/Professional_sources 
 +
# https://www.enwiki.org/w/Chicago_Manual_(parenthetical) 
 +
 +
</div>
  
 
==Evaluating sources==
 
==Evaluating sources==
 +
<div class="mw-collapsible xmw-collapsed">
  
 
===News sites===
 
===News sites===
Line 245: Line 471:
 
|-
 
|-
 
| [http://www.wsj.com The Wall Street Journal] || Newspaper  || US  
 
| [http://www.wsj.com The Wall Street Journal] || Newspaper  || US  
 +
|-
 +
| [http://www.hbr.org Harvard Business Review] || Academic / professional journal || US
  
|}  
+
|}
 
 
  
 
====Technology & IT news====
 
====Technology & IT news====
Line 282: Line 509:
 
</div>
 
</div>
  
==Paraphrasing and summarizing==
+
 
Sample revision essays from an assignment may appear here.  
+
====Suggested journals & professional publications====
 +
Here are some professional trade journals, and some easier academic journals, that you might like to look at to find articles for the genre analysis assignment.
 +
 
 +
=====Professional trade journals=====
 +
# The Chronicle of Higher Education https://www.chronicle.com
 +
# Inside Higher Ed http://www.insidehighered.com
 +
# Times Higher Education https://www.timeshighereducation.com/
 +
# Observer https://www.psychologicalscience.org/observer (psychology)
 +
# Food Technology http://www.ift.org/food-technology.aspx
 +
# World Landscape Architecture https://worldlandscapearchitect.com/
 +
# Psychology Today https://www.psychologytoday.com
 +
# Harvard Business Review http://www.hbr.org
 +
 
 +
;Other trade magazines:
 +
# Wikipedia list of trade magazines in different fields: https://en.wikipedia.org/wiki/List_of_trade_magazines
 +
 
 +
 
 +
=====Academic journals =====
 +
;International journals:
 +
# English Today https://www.cambridge.org/core/journals/english-today  (applied linguistics, language education)
 +
 
 +
 
 +
;Domestic journals from Korea:
 +
# [http://journal.kate.or.kr/ English Teaching]
 +
# [http://journal.asiatefl.org/ Journal of Asia TEFL]
 +
# [https://alak.jams.or.kr/co/com/EgovMenu.kci?s_url=/po/search/poArtiSear.kci&s_MenuId=MENU-000000000051000 Korean Journal of Applied Linguistics]
 +
# [http://www.meeso.or.kr/modules/doc/index.php?doc=journal&___M_ID=19 Modern English Education]
 +
# [https://koreatesol.org/content/korea-tesol-journal Korea TESOL Journal]
 +
 
 +
</div>
 +
 
  
  
Line 345: Line 602:
  
  
 +
==See also==
  
 +
===Links===
 +
* [[Action verbs for résumés]]
  
 
+
===Notes===
 
+
<references/>
  
  

Latest revision as of 06:19, 3 November 2024

Intermediate Writing (Higher Intermediate / Intermediate Writing / Composition 1)

  • Fall 2024 (for previous years, see Int. Comp. 2)
  • Pukyong National University (Daeyeon Campus)
  • Instructional medium: This course will be a live in-person course, taught by me or one of my clones.

Prof. Kent Lee

  • Office: C25-1103
  • Office hours: Mon. 11am or by appointment


1 Course description

This course is designed mainly for second-year to third-year students in social science and humanities fields. The goals of the course consist of improving your academic English writing skills, and expressing yourselves better in English. This includes specific skills like:

  1. Writing different types of paragraphs (definition, classification, narrative, etc.)
  2. Business, professional, and academic writing
  3. Prewriting techniques
  4. Using basic sentence types effectively; this includes common second-language issues such as essay structure, style, wording, and grammar issues.
  5. Developing main ideas, topic sentences, and body paragraphs


1.1 Grading

Here is the general grading scheme. You can refer to the syllabus and the textbook for more information.

Attendance 10%
Homework & other assignments         40%
Midterm paper 20%
Final paper 30%


2 Assignments

2.1 Minor homework assignments

There are minor homework assignments, including Google Forms, which are generally worth 10-20 points; and major multi-paragraph assignments, worth 100 points.

Self-intro / survey GF

This is worth 10 points, and you will receive the 10 points simply for filling this out honestly and on time. You will provide some basic info about yourself, and some contact info; then you will answer some survey questions, which are for research purposes, and eventually, to help me improve my courses.


Prewriting methods GF

This form is worth 10 points, and will be graded based on your effort in answering the questions. There are no right or wrong answers; I just want to know about your writing habits. Please fill out the text box below with a few sentences. The terms below are outlined in sections 2.1-2.2 of the book, which may not be available yet. 

Personal paragraph exercise (GF)

For this assignment, you will write a short paragraph (along the lines of the process and/or cause/effect paragraphs in this unit). This paragraph will be about yourself and your future (this will be relevant to some topics to come in the next few weeks). This is worth 10 points. Topic: How do you plan to finish college, get a job, become independent, and develop your career?

Evaluating news sources (GF)

For this form, you will examine some potential sources in class and discuss why they might be useful or not useful sources for college papers.

  1. Discuss the news sources listed in the book or class website, and do a Google search for others. Look at the websites for various news outlets (news companies and their distribution media, such as TV and Internet). How can you judge the good quality, professional news sources from the weaker or less reliable ones?
  2. Look at websites for science news sites. How can you judge the good quality, professional science sources from the weaker or less reliable ones?
  3. Look at websites for business and business news sites. How can you judge the good quality, professional science sources from the weaker or less reliable ones?


Pre-midterm GF

For this form, you will look at the midterm options on the course website, and tell me which option you want to do. Then you will tell me your rough ideas for how you plan to develop your proposal and your ideas, as best you can. Of course, after submitting this form and while working on the proposal, your ideas might change, and that's okay. This is simply designed to help you get started. 

Proposal samples (GF)

You will look at some proposal samples in the book, sections 5.1, 5.2 and 5.3. This form is worth 20 points. These are the three documents to look at. Research grant application, section 5.1 Business proposal, section 5.2 Roman military history (two versions, in different formats), section 5.3

Looking at case studies (GF)

For this ten-point form, you will look at some sample case studies. In your class discussion groups, each of you should pick one that might be interesting to you. Skim them in class (do not try to read them or understand them in class). In your group, discus and compare the case studies that you have looked at. A few sample case studies will be made available via the LMS or Google Form. Then discuss the following.

  1. The study: Which case study / studies did you pick? (You can simply write the title[s] below for the samples that I've provided; if you find you own sample, please provide bibliographic info and/or a URL.)
  2. Sections: What are the different sections of the paper? Is it well organized? What are the different sections for?
  3. Sources: What kind of sources did they use? How were sources used in the paper?
  4. Data & analysis: What kind of data did they use for their main analysis? How did they analyze the data?
  5. Findings: What were their findings? Do you think their findings are reliable, interesting, useful, or relevant?
  6. Comparison: How does your case study differ from those that your group members / classmates looked at, e.g., in organization, sources, data, types of analysis & findings, etc.? (If upu are not able to discuss this with a classmate, then you can look at case studies from two very different fields and compare them.)



2.2 Professional writing assignments

Click on the 'Expand' applet on the right to see or collapse past and future assignments and materials. For these assignments, please see the grading criteria for shorter assignments in the book (most or all those criteria will be relevant).


2.2.1 Job application essay questions

Imagine that you are out of college and looking for a job in Korea. Companies in Korea and other countries often have applicants respond online to essay questions. Imagine that you are applying for an entry-level position, starting position, or junior position at a company, organization, or other entity, e.g.:

  • An entry-level or junior position at a major company
  • A teaching job of any kind (primary, secondary, tertiary, or private)
  • An NGO (non-governmental organization or charity organization)
  • A governmental agency (e.g., in Korea or another country), or an international / inter-governmental organization (e.g., the UN or similar entity)

At the start of your paper, be sure to specify the following:

  • What kind of job or entity would you like to apply at, and for what kind of position?

Then answer two of the following questions (two from among #1, #2a, #2b, and/or #3). Each question should be answered with at least a complete paragraph.

  1. Please explain your qualifications for this job -- your relevant training, education, skills and qualifications for working at this company, and for this specific position.
  2. Either (2a) OR (2b)
    1. (2a)How have you developed intellectually and personally while in college? OR
    2. (2b) How did you develop or express your leadership, both in and out of school?
  3. What are your long-term goals at this company, and in your career?

Tip: You can reuse and modify what you write here for your résumé and cover letter assignments.


2.2.2 Job application materials

For this assignment, you will write a sample résumé and cover letter, as if you were applying for a job in the future. You can project yourself into the future - pretend that this is in the future, after you have graduated and have some accomplishments to mention - as long as they are reasonable. You can pretend that you have graduated from university and are applying for your first job, or have worked in one regular job for a few years and want to transition to a new job or career. Each document is worth 50 points, for a total of 100 points.

  • Résumé: an application for an entry-level job (one page)
  • A formal cover letter to go along with your résumé


2.3 Midterm

The résumé and cover letter assignments go together - they should be for the same company / organization and job position. Each document is worth 50 points, for a total of 100 points. Be sure to look at the grading criteria in the book.

Résumé

For this assignment, you will write a sample one-page résumé, as if you were applying for a job in the future.

Cover letter

For this assignment, you will write a sample one-page cover letter, as if you were applying for a job in the future.

Notes
  • You can project yourself into the future - pretend that this is in the future, after you have graduated and have some accomplishments to mention - as long as they are reasonable. You can also imagine that you have worked in one regular job for a while, and would like to apply for a different company, position, or career.
  • The résumé and cover letter assignments go together - they should be for the same company / organization and job position. Each document is worth 50 points, for a total of 100 points.
  • You can refer to the examples in the book, and you can also find examples online, but note that not all online examples are great examples. The exact format is up to you, as there is no one format for a résumé, but it should look professional and readable.
  • For this, you can imagine you are applying at a company or other entity – e.g., a primary / secondary school, private school, college / university, government agency, an NGO (non-governmental organization), charity organization, or an international / inter-governmental organization.



2.4 Final project

A proposal is a formal document for a research project, to apply for funds for a project, or to propose a business agreement. It can be a letter or short essay, and can be used to apply for a number of different things. In this assignment, you can choose a more business oriented topic or a more academic topic. See examples created for this course at this page: Proposals (writing).


2.4.1 Proposal

For this assignment, you will pick a potential subject for your final project - a company, entity, or program - for which you would write a case study or a qualitative study. The focus of this project is independent information / data gathering and analysis. You will provide some background information on your subject, why you are interested in the subject, and a potential research question about the subject that you would like to explore.

For this assignment, you will propose the topic of your final paper. For the final paper, you will write an original research paper, consisting of a case study of a particular company, entity, program, or group, e.g., a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy). (If you want to do a traditional research paper, that may be possible, too.) Possible subjects might include:

  1. an organization, institute, or institution
  2. a non-governmental organization (NGO), charity, non-profit organization, or community service organization
  3. a governmental / intergovernmental organization (such as UNESCO, the UN, World Bank)
  4. a government agency
  5. a government program
  6. a school, university, or educational institution
  7. a department or major of a particular university
  8. an educational program (at a particular school or educational institution, or from a particular organization or agency)
  9. a community service program or organization
  10. a qualitative study of a small group of individuals
  11. a famous person, e.g., a famous literary figure and one aspect of his/her work

A potential subject could be something like the following.

  • A particular business or company (in any country); or one company's particular product, service, strategy, or such
  • A particular government agency or program
  • A particular NGO, governmental / intergovernmental organization, or one of its programs
  • A particular community service organization, or community service program
  • A particular educational institution (primary, secondary, or tertiary, private); e.g., a particular university or university program
  • A particular educational program or policy, or a university major program / department; e.g., an EMI program, a study-abroad program, or a particular major, at one university
  • A particular teaching method or approach in a particular context (e.g., a particular EFL/ESL teaching method; how a particular type of literature is taught)
  • The learning experiences of a particular group of students / learners (in a progam, major, department, or such a context)
  • The experiences of a particular teacher / group of teachers at a particular educational institution
  • The opinions or experiences of a particular group of consumers / users of a product, service, or company

Requirements:

  1. At least one full page for the proposal. This can serve as the basis for your final paper, which will be longer.
  2. A literature review containing at least two English-language sources of professional or academic quality (or official websites), properly cited and referenced
  3. A well defined research question, or well defined business objectives


Notes
  • This can overlap with or relate to previous assignments, or a paper that you are currently doing in another course.
  • If this overlaps with a paper from another course, the LMS plagiarism detection may flag one of your submissions as plagiarism or self-plagiarism. In that case, you can email the assignment to me, and in the LMS, simply indicate that you emailed it.
  • See the grading criteria in the book, and the format for major papers.


2.4.2 Project types

Here are some project options for the propsoal and final. If you are analyzing an actual company or entity, be sure to formulate a specific research question. See the page on Proposals_(writing) for some examples.


1a. Academic research project

This would be an idea for an original, final research paper, or for a special research project that you might want to undertake someday. For a case study, you can focus on a literature topic (e.g., a famous writer, and an aspect of his/her life or work), or a case study of a specific academic department, program, university, school, etc. Another option would be an education and pedagogy topic (e.g., a case study of students in a very specific learning situation); note: for this, you need training or experience in collecting and analyzing qualitative data.


1b. Business / organization research project

This would be an idea for a business related case study, such as a study of a research question regarding a particular company, market segment, organization, or other entity. This could also be an evaluation of an existing or past government agency, policy, program; an intergovernmental agency, policy, or program; a particular NGP; or a particular community service program.


2. Community Service Project

This would be original proposal for a project that you might like to undertake. For an original project, you will propose a project that will benefit a community in some manner. This can be an area of Busan, a rural community or area of Korea, or a community or small area in another country (a country and local area that you are familiar with). This can be any kind of community project. You will need to explain a specific need, a specific plan for a project to address the need, and your ability to direct a project to help with that need. You can imagine that you are applying for funds from a foundation or governmental agency to make your project possible.


3. Business project proposal

You can imagine that you want to undertake an original business project. This can be starting a new business, and/or researching, developing, and marketing a new invention, product or service. For this, you will need to identify and explain a specific need or market for your company or idea, a specific plan for developing it, and your ability to direct the project and successfully complete it. You can imagine that you are applying for a grant from a foundation or governmental agency to make your project possible.


4. Business Agreement Proposal

Imagine you are an executive or manager of a company (or an entrepreneur or independent business person), and would like to make a full-length proposal to another company. This could be a proposal for both companies to enter into some type of business arrangement, or for one company to offer its services or products to another company. One company might need a particular service (e.g., managing a company website) or product (e.g., computer hardware) in order to function. You can imagine you are a manager or executive with the authority to make such a proposal to another company, where your company would like to offer its products or services to another. Clarify pricing options, your terms and conditions. Be sure to provide an executive summary at the beginning (see the book for information on executive summaries).


2.4.3 Components

Your proposal can be written as a case study or as a full-length proposal, which should include most or all of the following elements in some form.

General requirements for all papers
  1. At least three English-language academic or professional sources should be reviewed, cited and used meaningfully (such as academic or business / professional quality sources). Additional sources such as foreign-language sources may also be cited.
  2. Submitted in the LMS


Academic / business research project
  1. Research question or problem
  2. Research plan and methods, details, and rationale for your choices
  3. Specific goals, objectives, and measurable outcomes
  4. Potential obstacles (and how you will handle them)
  5. Your ability and qualifications to direct the project, manage the funds, and successfully complete the project
  6. General timeline and budget
  7. Why your project deserves funding (including unique or distinctive aspects)
  8. Likely outcomes or potential results of the research
  9. Benefits or implications of your results


Community service & business projects
  1. Situation or problem
  2. Your plan, including the proposed solution or approach, specific details, and rationale for your choices
  3. Specific goals, objectives, and measurable outcomes
  4. Potential obstacles (and how you will handle them)
  5. Your ability and qualifications to direct the project, manage the funds, and successfully complete the project
  6. General timeline and budget
  7. Why your project deserves funding (including unique or distinctive aspects)
  8. Likely benefits, outcomes, or implications of the project


Business Project Proposal
  1. Explain with an introduction or executive summary. [1-2 ¶s]
  2. Explain the situation, problem or need.
  3. Propose a solution; explain feasibility
  4. Timeline & budget
  5. Explain your qualifications for this project
  6. Explain rationale, objectives, outcomes, importance, implications


2.4.4 General template

Here is a general template to help you get started. Each of these items might constitute a paragraph or a section of two or more paragraphs in your essay.

  1. Brief self-introduction; general purpose of the project
  2. Statement of the problem or question
  3. Specific description of your proposal / solution
  4. Specific goals, objectives, or outcomes
  5. Uniqueness or distinctiveness of your project or idea
  6. Your qualifications
  7. Timeline, budget, and how you will allocate the funds


2.4.5 Guidelines

  1. For this, you can project yourself into the future, and imagine that you have some kind of experience or qualifications that are relevant to your project (as long as it is reasonable - for example, you cannot claim to have a Nobel Prize or Olympic gold medal). 
  2. For some more academic sources, you can try entering terms in a search engine (e.g., "community service programs Korea"), and focus on search results that look like official, professional, business, or governmental sources. You can also try academic search engines for academic sources:
  3. The grading criteria are listed in the book. 


2.4.6 Examples

  1. See examples created for this course at this page: Proposals (writing), and more examples of the research propsoal format at Research project proposal (college).
  2. See pages like this one at https://www.instructionalsolutions.com/blog/proposal-examples for commercial and business examples. Note: These tend to be in slide / PPT or informal formats, so look at the contents for ideas, but not the design or layout of these documents. This site explains the good points and bad points of each example, and each example is in a separate link.


2.4.7 Citations

You can use the Chicago Manual long footnote style (as discussed in the lecture videos), Chicago endnote style, Chicago short footnotes + works cited, Chicago parenthetical in-text citations, APA, MLA, or any other standard citation & referencing format. See here for Chicago style: 

2.5 Final paper: Case study

For this assignment, you will write a case study of a particular company, entity, or program. You may want to look at the guide on doing case studies and case study examples.

  • a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy)
  • an organization, institute, or institution 
  • a non-governmental organization (NGO), charity, non-profit organization, or community service organization  
  • a governmental / intergovernmental organization (such as UNESCO, the UN, World Bank)
  • a government agency
  • a government program
  • a school, university, or educational institution 
  • a department or major of a particular university
  • an educational program (at a particular school or educational institution, or from a particular organization or agency)
  • a community service program
  • an individual subject, e.g., a teacher or learner (educational study), an employee or manager (business study) or a patient (health study) - Note: This requires sufficient academic training and expertise, such as advanced research-oriented students who are familiar with qualitative research
  • A particular teaching method or approach in a particular context (e.g., a particular EFL/ESL teaching method; how a particular type of literature is taught)
  • The learning experiences of a particular group of students / learners (in a progam, major, department, or such a context)
  • The experiences of a particular teacher / group of teachers at a particular educational institution
  • The opinions or experiences of a particular group of consumers / users of a product, service, or company


Your analysis might focus on one or more of the following types.

  • an evaluation (e.g., the effectiveness of a company, program, or activity)
  • a problem / solution or analysis of a problem or challenge that the entity has faced, is facing, or will likely face
  • a challenge (past, present, or likely future challenge) for this entity / program
  • an analysis, evaluation, or problem-solution paper based on a model (like the STAR model), theory, or framework in your field
  • reasons for an entity's success or failure (past or present)
  • the likely prospects of an entity or program, e.g., its potential for failure or success
  • suggestions for what a company or entity should do (e.g., for a specific challenge, or for its future)
  • an interview, survey or questionnaire study of a particular group of persons (e.g., students, teachers, stakeholders)


Some suggestions:

  • Evaluating a company's performance and/or future prospects; evaluating one of its product lines, its marketing strategies, its management practices, or any particualr aspect of the company. You will probably need to use trade journals, business magazines, official company websites, official reports, government data, etc. as sources.
  • Evaluating an NGO, community service program, government service, government agency, intergovernmental program (e.g., WHO, UNESCO...), educational program, etc. * Evaluating a specific university, college, public school, educational program, degree program, department, or such; or how a particular subject is taught, say, at universities in a particular country.
  • A specific government policy, educational policy, or such.
  • For such topics, as sources you will need to use some of the following: official websites (company or instituional sites), official publications (from relevant entities), official reports, white papers, official documents, government data, business news articles, official data / statistics, data from government agencies / websites, articles from professional publications, and maybe relevant academic studies, among others.
  • Qualitative research, such as interview, survey or questionnaire studies, require some knowledge of a relevant model, theory, or research methods, and/or enough knowledge of a particular field that you know what you are doing.


Some ideas:

  • Company X's rise and grown in a particualr market; Company X's current strategy or peformance in a particular market; the success (and future) of product line X from Company Y
  • Business, management or leadership practices at Company / Entity X; the leadership and management style of Company X / Organization X
  • A particular degree program at a particular university
  • Problems with a community project in City X
  • Needs or problems of a particular agency (governmental / intergovernmental) or NGO
  • English-medium instruction program(s) at a particular university, or at universities in a particular country
  • How literature is taught in language departments at Korean universities
  • The life of a famous author (poet, novelist, etc.) and how his/her life shaped his/her writings
  • How Busan can better promote itself, e.g., by attracting more tourism or businesses
  • How a particular university can improve its image, or attract more international students, or promote itself, or attract more research funds
  • How a particular university (or universities in one area or country) can better prepare students for the job market
  • A specific governmental policy or program
  • Focused interviews (e.g., consumers of a product, students in a school or program)
  • A group project of two or more people (in that case, the length requirement for the paper is per person)

Please see the pages on case studies, case study examples, and doing case studies.


Requirements
  • There is a suggested minimum of at least 600 words, not counting the cover page, references, tables, charts, quotations, appendices, etc.; maximum length: 5 pages
  • At least four sources of professional or academic quality, that are cited and used meaningfully, including at least two sources in English.
  • Sources should be properly cited and referenced. I recommend the Chicago footnote style, which is easier, or the Chicago bibliographic style (parenthetical in-text citations with (Author, Year) and works cited / references at the end. The Chicago endnote system is fine, too. If you are used to another style like APA or MLA, you can use that, too.
  • Extra materials that you use, like interview or survey questions that you used, should be included as an appendix.
  • This can overlap with a paper that you are doing in another course (if you are doing this project alone) - in that case, you may want to be careful about submitting both version of a paper in the LMS, as it might be incorrectly flagged as plagiarism / self-plagiarism (in that case, you can email it to me).
  • This can overlap or be based on previous assignments.
  • See the grading criteria in the book, and the format for major papers.
Format & citations

Please see the following pages for examples and guideliness for sources and citing sources.

  1. https://www.enwiki.org/w/Professional_sources 
  2. https://www.enwiki.org/w/Chicago_Manual_(parenthetical) 

3 Evaluating sources

3.1 News sites

There are the top news outlets, sites and publications for general world news, political news, original reporting, investigative journalism, commentary and analysis. Many of these predate the Internet, so here, format includes its original format before going online.

3.1.1 General news

Name / site Format & scope Location
ABC News (US) Traditional nightly TV news US
ABC News (Australia) Traditional TV news Australia
Al Jazeera TV news Qatar
The Associated Press Wire service US
The Atlantic Magazine; commentary & analysis of news, culture and society US
BBC News Traditional TV news UK
CBS News Traditional TV news US
CNN TV news; general news US
Deutsche Welle Radio & TV news / TV news Germany
Foreign Affairs Magazine; in-depth analysis of global affairs US (published by a famous thinktank, the Council on Foreign Relations)
The Globe and Mail Newspaper Canada
The Guardian Newspaper UK
The Hill US political news & commentary US
Huffingtonpost Magazine format; commentary and analysis of US & international news, politics, society, and culture US
NBC News Traditional TV news US
The New Yorker Magazine; commentary & analysis of news, culture and society US
National Public Radio Radio news US
New York Times Newspaper US
Reuters Wire service Germany
Politico US political news & commentary US
South China Morning Post Newspaper Hong Kong
Time magazine Magazine US
The Times of India Newspaper India
The Wall Street Journal Newspaper; US & international financial & general news US
The Washington Post Newspaper US

The following are foreign language news sources from around the world.

  1. Le Monde (France]
  2. Sverige Tillskott (Sweden)
  3. El País (Spain)
  4. Frankfurter Allgemeine (Germany)
  5. CNTV (China)
  6. Deutsche Welle (Germany)
  7. Der Spiegel (Germany)
  8. Yomiuri (Japan)
  9. RT (Russia)
  10. France24 (France)
  11. Niews (Netherlands)
  12. De Telegraaf (Netherlands)

The following are news aggregators, which do not do original reporting, but merely aggregate or collect trending stories from many news outlets.

  1. Google News
  2. Yahoo News

The following provide commentary and analysis from a specific political perspective. They are not intended as general news sources, but as sources of (generally) intelligent political commentary.

  1. The New Republic (US; liberal)
  2. The Nation (US; liberal)
  3. National Review (US; conservative)
  4. The Weekly Standard (US; conservative)


3.1.2 Business & financial news

Name / site Format & scope Location
Bloomberg TV news US
Business Insider Magazine US
Business Standard Newspaper India
CNBC TV news US
The Economist Magazine US
The Financial Times Newspaper UK
Forbes Magazine US
Fortune Magazine US
Market Watch Magazine US
New York Times (business section) Newspaper US
The Wall Street Journal Newspaper US
Harvard Business Review Academic / professional journal US

3.1.3 Technology & IT news


3.1.4 Science news


3.1.5 Suggested journals & professional publications

Here are some professional trade journals, and some easier academic journals, that you might like to look at to find articles for the genre analysis assignment.

3.1.5.1 Professional trade journals
  1. The Chronicle of Higher Education https://www.chronicle.com
  2. Inside Higher Ed http://www.insidehighered.com
  3. Times Higher Education https://www.timeshighereducation.com/
  4. Observer https://www.psychologicalscience.org/observer (psychology)
  5. Food Technology http://www.ift.org/food-technology.aspx
  6. World Landscape Architecture https://worldlandscapearchitect.com/
  7. Psychology Today https://www.psychologytoday.com
  8. Harvard Business Review http://www.hbr.org
Other trade magazines
  1. Wikipedia list of trade magazines in different fields: https://en.wikipedia.org/wiki/List_of_trade_magazines


3.1.5.2 Academic journals
International journals
  1. English Today https://www.cambridge.org/core/journals/english-today (applied linguistics, language education)


Domestic journals from Korea
  1. English Teaching
  2. Journal of Asia TEFL
  3. Korean Journal of Applied Linguistics
  4. Modern English Education
  5. Korea TESOL Journal


4 Reference materials

4.1 Citation systems

The following are some commonly used citation systems; you can use any one of these for your papers in this course.


Style Typical field
* Chicago Manual, short & long footnote styles humanities (This is a more semi-formal citation style; end references are still required with footnotes)
* Chicago Manual (parenthetical) humanities (This is a more formal style with Author+Year in parenthetical in-text citations) humanities
* Chicago Manual (all versions) complete guide to all versions

If you have a lot of media sources, you might find Chicago or MLA easier to use.


5 Discourse & style issues

Read the relevant course packet chapters on coherence / transitionals, cohesion, reporting verbs, and word choice. We may go through some of this quickly in class, as this is rather dry. Please look at the examples and bring your questions, as you may or may not understand why some examples are given, or are flagged as problematic.

To revise and improve your midterm paper, first look at these more general guides to style and wording. Then look at these more specific topics.


6 See also

6.1 Links

6.2 Notes