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===Final paper: Case study ===
 
===Final paper: Case study ===
For this assignment, you will write a case study of a particular company, entity, or program.  
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For this assignment, you will write a [case study] of a particular company, entity, or program.  
  
 
* a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy)
 
* a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy)

Revision as of 01:16, 8 November 2021

Intermediate Writing (Higher Intermediate / Intermediate 2)

  • Pukyong National University (Daeyeon Campus)
  • Room: (allotted room, but not likely used)
  • Instructional medium: This course will be conducted by means of uploaded, pre-recorded videos in the LMS. It is unlikely that we will hold live classes in our classroom this semester.


Prof. Kent Lee

  • Office: C25-1103
  • Office hours: By appointment


1 Course description

This course is designed mainly for sophomores, juniors and seniors in social science and humanities fields. The goals of the course consist of improving your academic English writing skills, and expressing yourselves better in English. This includes specific skills like:

  1. Writing different types of paragraphs (definition, classification, narrative, etc.)
  2. Prewriting techniques
  3. Using basic sentence types effectively; this includes common second-language issues such as essay structure, style, wording, and grammar issues.
  4. Developing main ideas, topic sentences, and body paragraphs


2 Assignments

Click on the 'Expand' applet on the right to see or collapse past assignments and materials.


2.4 ¶#3

For this assignment, you will pick a potential subject for your final project - a company, entity, or program - for which you would write a case study. You will provide some background information on your subject, why you are interested in the subject, and a potential question about the subject that you would like to explore. A potential subject could be a specific business or company (in any country), organization, institution, NGO, governmental / intergovernmental organization, government agency, government program, educational instutution, educational program, community service organization, or community service program. This should be at least one page (if single spaced), or about 400 words. You should cite at least one source (at least a website for the entity or program); for citing non-English sources, see §8.5 in the book.


2.5 ¶#4

For this assignment, you will describe the subject of your final paper in more detail. You will need to describe more about your research question - for the subject you've chosen, what kind of question or problem do you want to examine? What kinds of information and sources do you have? What kind of analysis will you do, or what do you want to discuss in your analysis of the subject? This should be at least 400 words.


2.6 Final paper: Case study

For this assignment, you will write a [case study] of a particular company, entity, or program.

  • a company or business (of any country), or one of its activities (e.g., a merger, acquisition, expansion into a new market, marketing strategy)
  • an organization, intutute, or institution 
  • a non-governmental organiation (NGO), charity, non-profit organization, or community service organization  
  • a governmental / intergovernmental organization (such as UNESCO, the UN, World Bank)
  • a government agency
  • a government program
  • a school, university, or educational institution 
  • a department or major of a particular university
  • an educational program (at a particular school or educational institution, or from a particulary organization or agency)
  • a community service program


Your analysis can focus on one or more of the following types.

  • an evaluation (e.g., the effectivenss of a company, program, or activity)
  • a problem / solution analysis of a problem or challenge that the entity has faced, is facing, or will likely face
  • a challenge (past, present, or likely future challenge) for this entity / program
  • reasons for an entity's success or failure (past or present)
  • the likely prospects of an entity or program, e.g., its potential for failure or success
  • suggestions for what a company should do (e.g., for a specific challenge, or for its future)


Requirements:

  • At least 1200 words
  • At least four sources that are cited and used meaningfully, including at least two sources in English


See the grading criteria in the book (§10.3.C) and the format for major papers (§10.1).

3 Evaluating sources

3.1 News sites

There are the top news outlets, sites and publications for general world news, political news, original reporting, investigative journalism, commentary and analysis. Many of these predate the Internet, so here, format includes its original format before going online.

3.1.1 General news

Name / site Format & scope Location
ABC News (US) Traditional nightly TV news US
ABC News (Australia) Traditional TV news Australia
Al Jazeera TV news Qatar
The Associated Press Wire service US
The Atlantic Magazine; commentary & analysis of news, culture and society US
BBC News Traditional TV news UK
CBS News Traditional TV news US
CNN TV news; general news US
Deutsche Welle Radio & TV news / TV news Germany
Foreign Affairs Magazine; in-depth analysis of global affairs US (published by a famous thinktank, the Council on Foreign Relations)
The Globe and Mail Newspaper Canada
The Guardian Newspaper UK
The Hill US political news & commentary US
Huffingtonpost Magazine format; commentary and analysis of US & international news, politics, society, and culture US
NBC News Traditional TV news US
The New Yorker Magazine; commentary & analysis of news, culture and society US
National Public Radio Radio news US
New York Times Newspaper US
Reuters Wire service Germany
Politico US political news & commentary US
South China Morning Post Newspaper Hong Kong
Time magazine Magazine US
The Times of India Newspaper India
The Wall Street Journal Newspaper; US & international financial & general news US
The Washington Post Newspaper US

The following are foreign language news sources from around the world.

  1. Le Monde (France]
  2. Sverige Tillskott (Sweden)
  3. El País (Spain)
  4. Frankfurter Allgemeine (Germany)
  5. CNTV (China)
  6. Deutsche Welle (Germany)
  7. Der Spiegel (Germany)
  8. Yomiuri (Japan)
  9. RT (Russia)
  10. France24 (France)
  11. Niews (Netherlands)
  12. De Telegraaf (Netherlands)

The following are news aggregators, which do not do original reporting, but merely aggregate or collect trending stories from many news outlets.

  1. Google News
  2. Yahoo News

The following provide commentary and analysis from a specific political perspective. They are not intended as general news sources, but as sources of (generally) intelligent political commentary.

  1. The New Republic (US; liberal)
  2. The Nation (US; liberal)
  3. National Review (US; conservative)
  4. The Weekly Standard (US; conservative)


3.1.2 Business & financial news

Name / site Format & scope Location
Bloomberg TV news US
Business Insider Magazine US
Business Standard Newspaper India
CNBC TV news US
The Economist Magazine US
The Financial Times Newspaper UK
Forbes Magazine US
Fortune Magazine US
Market Watch Magazine US
New York Times (business section) Newspaper US
The Wall Street Journal Newspaper US


3.1.3 Technology & IT news


3.1.4 Science news


3.1.5 Suggested journals & professional publications

Here are some professional trade journals, and some easier academic journals, that you might like to look at to find articles for the genre analysis assignment.

3.1.5.1 Professional trade journals
  1. The Chronicle of Higher Education https://www.chronicle.com
  2. Inside Higher Ed http://www.insidehighered.com
  3. Times Higher Education https://www.timeshighereducation.com/
  4. Observer https://www.psychologicalscience.org/observer (psychology)
  5. Food Technology http://www.ift.org/food-technology.aspx
  6. World Landscape Architecture https://worldlandscapearchitect.com/
  7. Psychology Today https://www.psychologytoday.com
  8. Harvard Business Review http://www.hbr.org
Other trade magazines
  1. Wikipedia list of trade magazines in different fields: https://en.wikipedia.org/wiki/List_of_trade_magazines


3.1.5.2 Academic journals
International journals
  1. English Today https://www.cambridge.org/core/journals/english-today (applied linguistics, language education)


Domestic journals from Korea
  1. English Teaching
  2. Journal of Asia TEFL
  3. Korean Journal of Applied Linguistics
  4. Modern English Education
  5. Korea TESOL Journal

4 Paraphrasing and summarizing

Sample revision essays from an assignment may appear here.


5 Reference materials

5.1 Citation systems

The following are some commonly used citation systems; you can use any one of these for your papers in this course.


Style Typical field
* Chicago Manual, short & long footnote styles humanities (This is a more semi-formal citation style; end references are still required with footnotes)
* Chicago Manual (parenthetical) humanities (This is a more formal style with Author+Year in parenthetical in-text citations) humanities
* Chicago Manual (all versions) complete guide to all versions

If you have a lot of media sources, you might find Chicago or MLA easier to use.


6 Discourse & style issues

Read the relevant course packet chapters on coherence / transitionals, cohesion, reporting verbs, and word choice. We may go through some of this quickly in class, as this is rather dry. Please look at the examples and bring your questions, as you may or may not understand why some examples are given, or are flagged as problematic.

To revise and improve your midterm paper, first look at these more general guides to style and wording. Then look at these more specific topics.
  1. Doznees of scholarships have been awarded by this foundation to students at Hogwarts, Gotham City University, Metropolis University, Monsters University, Mars University, Wossamotta University, and Starfleet Academy.